
Blue Cross Blue Shield of Massachusetts - Brand Refresh
My Role: As the UX/UI lead on this project I worked with agency partners, internal departments, accessibility experts to usher in a new face of this healthcare brand. I met with multiple stakeholders and partners to make sure all customers were able to find the information and care they need. One of the greatest accomplishments was removing over 100 pages of content from the previous site, condensing everything into meaningful easy to digest content.


